Click-to-WhatsApp ads (CTWA) send someone from a Facebook or Instagram ad straight into a WhatsApp conversation with your business. It's one of the most direct paths from ad spend to a real conversation — but only if the receiving end is ready for the traffic.
The ad copy sets expectations for what happens after the tap. If the ad promises "get a free quote," the first WhatsApp message should move directly toward that, not restart the pitch from scratch.
CTWA traffic is often warmer than typical form-fill leads, but volume can be unpredictable. An AI-assisted first response that asks 2–3 qualifying questions keeps the conversation moving even outside business hours.
Once qualified, hand off to a human quickly for anything that looks like a real opportunity. This is where automation (auto-assignment) and a shared Team Inbox matter — a lead shouldn't sit unassigned because the one person who usually handles WhatsApp is away.
Track the full funnel: conversations started, qualified leads, and actual conversions — not just click or message volume. That's the number that tells you whether the campaign is actually working.
See how WaSarthi connects ad clicks to qualified leads.
A guided walkthrough of the team inbox, automation builder and AI agent — mapped to how your business actually handles customers.