Simple Plans That Grow With You
One flat platform subscription. Meta’s WhatsApp messaging charges are billed separately, at Meta’s rate — with zero markup from WaSarthi.
Starter
For small businesses that want to manage leads on WhatsApp
- WhatsApp unified inbox
- Leads, customers & pipeline management
- 1 lead form (capture leads from your website)
- WhatsApp broadcast + basic templates
- Dashboard analytics (messages, follow-ups)
- Manual campaign sending
Growth
Most popular — when you want AI to automate sales
Everything in Starter, plus:
- Riya AI Sales Agent — qualifies leads, books demos (Google Calendar + Meet link), sends auto reminders
- Multi-channel inbox — Telegram, Instagram, Messenger
- Quotations module
- Interactive WhatsApp messages — reply buttons, list menus, catalog messages
- Campaign reports + media library
- Facebook Lead Ads integration
- Unlimited lead forms
Business
For full-scale operations — automation + billing + API
Everything in Growth, plus:
- Voice-note transcription + human handoff / escalation
- Billing & invoicing suite (invoices, payment reminders, reports)
- All 9+ integrations unlocked
- Full developer API access + dedicated connection key
- Broadcast analytics with refund / failure tracking
- Priority onboarding & support
| What you get | Starter | Growth | Business |
|---|---|---|---|
| WhatsApp Business Accounts (WABA) | |||
| Chat bots | |||
| Team members included | |||
| Contacts | 10,000 | 20,000 | 50,000 |
| Multi-level chat bot | |||
| 3rd-party automation / integration | |||
| Ideal for | |||
| Price / year | ₹8,999 | ₹14,399 | ₹23,999 |
Add-ons (all plans)
- Additional WABA — ₹500 per year
- Additional team member — ₹399 per year
- Additional Chat Bot — ₹60 per month
Every plan bills a flat platform fee — never a per-message platform charge — plus Meta's own messaging rate, passed through with zero markup.
Why WhatsApp API Pricing Feels Confusing
Most of the frustration with WhatsApp API pricing isn’t Meta’s rates — it’s how providers wrap fees around them.
COMMON PROBLEMS
- High subscription costs for basic features
- Hidden markup on Meta's per-message rate
- Unpredictable bills that scale with volume
- Core features locked behind the priciest tier
HOW WASARTHI FIXES IT
- Start free, upgrade only when you need to
- Zero markup — you pay Meta's rate, exactly
- One flat monthly fee, not a per-message charge
- Inbox, automation and CRM included from Starter
How Meta's Messaging Charges Work
Meta bills by conversation category. WaSarthi never adds a per-message fee on top — illustrative rates shown below.
Marketing Conversations
Promotional offers, new product announcements, sales campaigns and discount notifications. Counted as one conversation per 24-hour marketing window.
Utility Conversations
Order confirmations, delivery updates, payment receipts and booking confirmations triggered by a customer action.
Authentication Conversations
OTP verification, login confirmations, security alerts and password reset codes.
Service Conversations
Customer-initiated chats and your replies inside the 24-hour service window, where Meta typically does not charge a conversation fee.
How WaSarthi's Conversation Model Works
A conversation is a 24-hour window that starts when either you or the customer sends the first message. Within that window you can exchange as many messages as you need — Meta bills it as a single conversation, priced by the category above.
WaSarthi adds nothing on top. Unlike platforms that charge a per-conversation or per-message platform fee, your WaSarthi cost is the flat monthly subscription you picked above — the messaging charge you see is Meta's own rate, passed straight through. Send five messages in a conversation or fifty: your WaSarthi fee stays ₹0 either way.
View Meta's Official Country RatesRates shown are illustrative placeholders for estimation only. Meta sets and periodically revises its own rates, which vary by country and category — confirm current rates directly with Meta before budgeting.
See What Zero Markup Is Actually Worth
Drag the slider to your expected monthly conversation volume and see your estimated WaSarthi cost — and what a typical per-conversation markup elsewhere would have added.
Illustrative — some WhatsApp platforms add a per-conversation markup on top of Meta's rate
Illustrative estimate only. The ₹0.20 markup figure is a hypothetical example to show the effect of per-conversation markups some providers may charge — verify any specific provider's actual current rates directly with them.
Estimate Your Monthly Messaging Cost
Illustrative calculator using placeholder per-message rates — actual Meta rates vary by country and category.
Need a Custom AI Automation Built for Your Business?
Beyond the AI Agent included in your plan, our team can design and build fully custom AI workflows and automations around your exact process — integrated with your CRM, store or internal tools.
- Custom workflow design & build
- Integration with your existing systems
- Scoped, project-based delivery
Everything You Need, Bundled Sensibly
Core capability ships from Starter — automation, AI and advanced access unlock as you grow.
WaSarthi vs Other WhatsApp Platforms
Features may vary by plan. Verify current pricing/features with each provider.
| Capability | Recommended WaSarthi | AiSensy | WATI | DoubleTick |
|---|---|---|---|---|
| WhatsApp Business API | ||||
| Team Inbox | ||||
| AI Agent | ||||
| No-Code Automation | ||||
| CRM & Lead Pipeline | Varies by plan | |||
| API & Webhooks | ||||
| Pricing Model | Platform + Meta charges | Varies | Varies | Varies |
Comparison reflects publicly listed capabilities as of August 2026. Features and pricing change often — please verify directly with each provider before deciding.
Priced the Same, Whatever You Run
The same plans work across every industry WaSarthi supports.
Pricing Questions
Ready to Get Started?
Start free, or book a demo and we'll help you choose the right plan.
See WaSarthi on a live call
A guided walkthrough of the team inbox, automation builder and AI agent — mapped to how your business actually handles customers.
Start free on WaSarthi today
Tell us where to reach you and our team will set up your WhatsApp Business account, no charge to get started.
- Shared team inbox for your whole team
- Broadcast campaigns with delivery analytics
- AI agent that answers and qualifies leads
- No-code automation workflows
- Built-in CRM and lead pipeline
- API and webhooks for your developers
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