A Practical Guide to WhatsApp Broadcast Campaigns

WhatsApp broadcasts get read — open rates on WhatsApp are dramatically higher than email. That's exactly why they need to be handled carefully: a channel this effective can also burn out a customer relationship fast if it's misused.

Start With Consent

Marketing messages require opt-in. Before you send a single campaign, make sure your contact list reflects who actually agreed to hear from you — through a form, an ad interaction, or an explicit "yes" in conversation. WaSarthi tracks consent status per contact so you're not guessing.

Segment Before You Send

"Everyone" is rarely the right audience. Segment by purchase history, lead stage, location, or engagement — a festive offer means something different to a first-time visitor than to a repeat customer. Smaller, relevant sends consistently outperform one big blast.

Personalize Beyond the First Name

Template variables aren't just for "Hi {{1}}." Reference the product they viewed, the city they're in, or the plan they're on. It takes a little more setup and reads as considerably less like spam.

Respect the Category

Marketing templates need Meta approval and carry the marketing conversation rate. Don't disguise a promotional message as a utility update — it violates policy and risks your number's quality rating.

Watch the Numbers That Matter

Delivered and read rates tell you if the message landed. Click and reply rates tell you if it worked. If read rates are high but clicks are low, the offer or CTA is the problem, not the channel.

Give Every Campaign an Opt-Out

Make it easy for recipients to stop receiving marketing messages. It's both a policy requirement and good practice — a list that only contains genuinely interested people converts better anyway.